The Edit

Welcoming xoBeauty!

Posted on Tuesday, 22 May 2018 - By Toni

We're ecstatic to welcome Shaaanxo's incredible brand xoBeauty to Beauty Bliss. This brand is high quality, affordable, and one of our all-time favourites.

Known for their high quality makeup brushes that are manufactured in Italy, and their gorgeous false lashes, xoBeauty is a brand on the rise. We're so humbled to also be the first store to showcase this brand offline - come and visit us to see what all the fuss is about!

xoBeauty Single Lashes

Of the 20 lash styles, we're most excited about "The Soulmate" and "The Romantic".

"The Soulmate" lashes were designed to make you stand out! They are super flirty, long, thick and wispy. These unique lashes have both black and warm brown hairs to subtly highlight your eye colour. They still appear very dark once worn though, so there are no worries about blending these in with your black mascara and eyeliner.

"The Romantic" lashes were designed to create a bit of length, and a bit of volume. They are super full but do not take over your eyes, so they can be worn day or night. Tapered on the inner corner for comfort, and finished off with a beautiful flick and curve on the 'Outer V' to elongate your eye shape. These have an invisible lash band so you can wear them without eyeliner if you wish.

Lipsticks and Liquid Lipsticks

The Luxe Liquid Lipsticks go on opaque and dry down to a comfortable, cream finish. Exfoliate your lips, then apply a thin layer for best results.

These colour pair nicely, and wear great on top of an xoBeauty lip liner. It's best to avoid oily foods when wearing these as the oil breaks them down making them wear off faster. BB staff member Gemma rocks the shade "Impavid" and is also wearing Faux Mink Lashes in "Illusion"!

Single Brushes and Brush Sets

xoBeauty makeup brushes are high quality and hand made in Italy. One of our favourites, the Vegan Rose Gold Brush Set, contains twelve professional quality brushes for both the face and eyes. Each brush features a soft white handle and luxurious rose gold ferrule and metallic rose gold writing.

Visit Us

The xoBeauty range is available online and in our physical stores. Come visit us at 210 Broadway Newmarket (in Auckland), or at 148 Willis Street (in Wellington), we'd love to show you our favourite items and let you have a play with the lipstick and highlighter testers :)

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