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What B Corp Certification Means for Beauty Brands and Why It Matters

Posted on Sunday, 26 May 2024 - By Toni

In recent years, many of us have started paying closer attention to the ethics behind the products we buy. This shift towards more mindful shopping has pushed brands to not only deliver quality but also to uphold higher standards of social and environmental responsibility. One of the best ways to tell if a brand is truly committed to these values is through B Corp certification.

Here at Beauty Bliss, we love offering beauty products that make you look great and feel even better about your choices. Let’s dive into what B Corp certification means and why it’s a big deal for beauty brands.

So, What Exactly is B Corp Certification?

B Corp (Benefit Corporation) certification is given by B Lab, a nonprofit that sets tough standards for social and environmental performance, accountability, and transparency. To get certified, companies have to go through a detailed assessment looking at how they impact their workers, customers, community, and the environment.

And it’s not just a one-and-done deal. Certified companies need to keep up their good practices and regularly reassess to make sure they’re still meeting the high standards.

Why Should We Care About B Corp Certification?

Balanced Accountability: Unlike regular companies that focus mainly on profit, B Corps are legally required to consider the impact of their decisions on all stakeholders, including employees, suppliers, the community, and the environment. This means they’re balancing business success with doing good.

Trust and Transparency: B Corps have to publish their performance in a public B Impact Report. This transparency builds trust with customers who can see the company’s dedication to ethical practices and sustainability.

Ongoing Improvement: The certification process pushes companies to continuously improve. So a B Corp certified company is always striving to get better, making it a dynamic force for good.

How Does B Corp Certification Impact Beauty Brands?

1. Ethical Sourcing and Production For beauty brands, being B Corp certified often means committing to ethically sourced ingredients and sustainable production methods. This can include fair trade practices, cruelty-free testing, and using natural, non-toxic ingredients. It ensures that from the ground up, products are made with respect for both people and the planet.

2. Environmental Sustainability Beauty products have often been criticized for their environmental impact, like plastic packaging and harmful chemicals. B Corp certified beauty brands are changing the game. They use eco-friendly packaging, biodegradable materials, and sustainable production processes that cut down on waste and pollution.

3. Social Responsibility B Corp beauty brands usually go above and beyond in supporting their communities. This can range from fair wages and good working conditions for employees to charitable contributions and community outreach programs. They make sure their success helps lift others up too.

4. Building Consumer Trust and Loyalty Today’s consumers are smart and often skeptical about marketing claims. B Corp certification provides a trusted, third-party verification of a brand’s ethical practices, fostering greater trust and loyalty. When you buy from a B Corp certified beauty brand, you know you’re supporting a company that values integrity and responsibility.


Beauty Bliss and B Corp Certified Brands

At Beauty Bliss, we’re passionate about offering products that align with our values. By featuring B Corp certified beauty brands, we make sure our customers get access to products that not only enhance their beauty but also make a positive impact on the world. We believe beauty should be a force for good, and B Corp certification is a crucial part of that.

Every purchase we make has an impact, and choosing B Corp certified beauty brands lets you support businesses committed to doing good. At Beauty Bliss, we’re proud to offer these brands, giving you products that reflect the highest standards of ethical and sustainable practices. Together, we can make the world a more beautiful place, one thoughtful choice at a time.

Shop our B Corp Certfied Brands:

Medik8 Umberto Giannini Weleda Hello SheaMoisture

About the Author

Beauty Bliss Member


Toni is a Mum to 2 young girls, and totally addicted to all things Beauty Bliss. Most days you'll find her organizing our next stock shipment or tinkering with the website code.