"Umberto Giannini was established in 1988 by award winning British hairdresser Umberto Giannini who cut through the overworked, try-hard hairstyling of the time to deliver a new natural ‘undone’ look. From this award-winning salon heritage, Umberto and his partner Claire, an artist and lifelong vegan, launched the first UG product range in 1998 with a fresh new take on what it means to be beautiful using only real women in their adverts. Today all of our products are tested in our salons and by our community of real women who tell us how we’re doing and what they want to see next from us, it’s a relationship at the core of our brand. We’re also proud to run our business as a force for good, we’ve been 100% vegan and cruelty free since day 1, and in 2021 we were awarded Certified B Corp™ status."