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wet n wild® has made budget beauty accessible to mass audiences since 1979. They continue to reinvent the meaning of value with high-performance essentials and new innovations. They refuse to compromise on quality and set expectations at standards well beyond their prices.

wet n wild® starts as everyone’s first beauty brand and surprises by going bigger and better with each new launch. With wet n wild® you can shop with freedom and ease. wet n wild® delivers makeup for performance, for accessibility, for play.
Photo Focus Foundation Photo Focus Foundation
Color Icon Lip Liner Color Icon Lip Liner
Photo Focus Foundation Dewy Photo Focus Foundation Dewy
Color Icon Kohl Liner Pencil Color Icon Kohl Liner Pencil
Megaslicks Lip Gloss Megaslicks Lip Gloss
Mega Last High-Shine Lip Color Mega Last High-Shine Lip Color
Mega Clear Mascara Mega Clear Mascara
Color Icon Blush Color Icon Blush
Mega Length Mascara Mega Length Mascara
ProLine Felt Tip Eyeliner ProLine Felt Tip Eyeliner
MegaGlo Dual-Ended Contour Stick MegaGlo Dual-Ended Contour Stick
Mega Protein Waterproof Mascara Mega Protein Waterproof Mascara
Color Icon Bronzer Color Icon Bronzer
Prime Focus Impossible Primer Prime Focus Impossible Primer
Brow-Sessive Brow Pencil Brow-Sessive Brow Pencil
Ultimate Brow Kit Ultimate Brow Kit
Color Icon 10-Pan Palette Color Icon 10-Pan Palette
MegaGlo Highlighting Powder MegaGlo Highlighting Powder