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wet n wild® has made budget beauty accessible to mass audiences since 1979. They continue to reinvent the meaning of value with high-performance essentials and new innovations. They refuse to compromise on quality and set expectations at standards well beyond their prices.

wet n wild® starts as everyone’s first beauty brand and surprises by going bigger and better with each new launch. With wet n wild® you can shop with freedom and ease. wet n wild® delivers makeup for performance, for accessibility, for play.
NEW
x Marilyn Monroe Collection x Marilyn Monroe Collection
NEW
x Marilyn Monroe Icon Blush x Marilyn Monroe Icon Blush
5-in-1 Essence Primer Liquid 5-in-1 Essence Primer Liquid
Talk to the Flowers Blush Palette Talk to the Flowers Blush Palette
Tea Anyone? Bronzer Palette Tea Anyone? Bronzer Palette
Breakup Proof Waterproof Boosting Mascara Breakup Proof Waterproof Boosting Mascara
NEW
x Marilyn Monroe Icon Eye Set x Marilyn Monroe Icon Eye Set
Double Tap Makeup Sponge 2 Pack Double Tap Makeup Sponge 2 Pack
Photo Focus Foundation Photo Focus Foundation
MegaGlo Dual-Ended Contour Stick MegaGlo Dual-Ended Contour Stick
Photo Focus Foundation Dewy Photo Focus Foundation Dewy
Prime Focus Impossible Primer Prime Focus Impossible Primer
Color Icon Bronzer Color Icon Bronzer
Photo Focus Natural Finish Setting Spray Photo Focus Natural Finish Setting Spray
MegaGlo Highlighting Powder MegaGlo Highlighting Powder
Photo Focus Matte Face Primer - Partners in Prime Photo Focus Matte Face Primer - Partners in Prime
Big Poppa Mascara Big Poppa Mascara
Color Icon 10-Pan Palette Color Icon 10-Pan Palette
NEW
x Marilyn Monroe Icon Lipstick & Lip Balm Set x Marilyn Monroe Icon Lipstick & Lip Balm Set