Beauty Bliss is owned and operated in beautiful New Zealand. We’re dedicated to providing great customer service and super fast shipping, but most of all – helping beauty lovers buy gorgeous cosmetics at fantastic prices!
In late 2012 over a few Christmas wines, our founder Toni purchased $300 worth of makeup with the intention of starting a website as an evening side project. Within months the website had taken over her spare room, and her full time job as a Web Developer was taking up precious makeup-packing time. She quit her job, and jumped full time into Beauty Bliss.
5 years later and Beauty Bliss has grown into New Zealand’s go-to destination for the hottest beauty brands. A far cry from that little spare room, we now have a warehouse and physical stores in Wellington and Auckland.
What we do
We believe in listening to our customers and seek out brands that are frequently requested and trending online. We don’t believe in pushy sales people, or stocking products that continue to get negative reviews just because they might offer a great margin or sales incentive.
We want our customers to have the power to choose what is best for them, and are constantly working to provide the best product information we can. We order testers from our suppliers and create our own swatch images for shade comparisons, and tweak brand images to get colours as accurate as possible.
We believe that makeup should be fun, empowering, and accessible to everyone regardless of their age, their skintone or the gender they identify as. We believe that you deserve to feel confident and empowered, and not judged or told how you should look. There’s no right or wrong way to wear makeup, you do you! ❤
- Welcomed new staff: Sophie, Debby, Katy, and Sophie J.
- Added awesome brands: Smashbox, ghd, Moroccanoil, Inika, Real Techniques, Cloud 9.
- Regional Top Shop Awards Finalists: People's Choice.
- National(!) Top Shop Awards Finalists: Omni-Channel.
- Welcomed PartPay to allow easy payment in installments.
- Ran a stand at the Palmerston North Women's Lifetstyle Expo.
- Welcomed Montana and Christine to the team.
- Launched our Carousel Cosmetics eyelash range.
- Added awesome brands: Makeup Revolution, NYX Professional Makeup, Morphe, Revitalash, and Freedom.
- Ran a Christmas Pop-Up store in the Johnsonville Mall
- Welcomed our first Beauty Bliss baby: Toni's daughter Charli! :)
- Winner! Best Pure Play e-Tailer in the 2015 Top Shop Awards.
- Finalist in the 2015 Top Shop Awards for best e-Tailer (Nationwide).
- Finalist in the 2015 Top Shop Awards for People's Choice (Lower North Island).
- Nominated for an Ora Dreams Grant.
- Ran our first Expo stand. Thanks Wellington Women's Lifestlye Expo for having us.
- Reached 60,000 Facebook Fans.
- Welcomed high-end brands Anastasia Beverley Hills and Becca.
- Launched our in-house brand, Carousel Cosmetics.
- July: First Pop Up Shop in Wellington.
- December: Second Pop Up Shop in Wellington.
- Shipped over 25,000 products.
- Our first staff member Kiriana joined.
- Toni quit her day job and started focusing on Beauty Bliss full time.
- BB moved out of Toni's spare room and into our Churton Park office.