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Verb is a family of smart, professional-grade haircare products priced within reach of every salon customer. The story of verb products begins with Birds Barbershop. The founders went out searching for an affordable, high quality line to carry, but couldn’t find one, especially if it was to be paraben and sulfate-free. So using the barbershop as their lab, they brought the same no frills approach to creating their unisex hair product.