12 reasons to love your blonde, grey and highlighted hair. 12Reasons Purple Shampoo rids hair of unwanted yellow and brass tones, while boosting essential hydration and nourishment.

The transformational ability of 12Reasons: Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build-up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down.

- Banishes unwanted yellow tones
- Ideal for grey, blonde and highlighted hair
- Rich nourishment and hydration
- Paraben and sulphate free
- Designed and formulated in Australia
- Vegan friendly
- Not tested on animals