Directions Semi Permanent Hair Colour

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Sorry, this product is no longer available at Beauty Bliss or has been discontinued.

Product Details

Directions Hair Dye is for the bold, the wild at heart and caters for those looking to experiment with a more individual style and colour of hair. These on-trend, vibrant hair colours are non-damaging, easy to use and give outstanding results.

- Colours last around 4 weeks (5-20 washes depending on hair type)
- Non damaging, bold colour
- Cruelty-free and Vegan

Tips:
- To help preserve the colour, use a good quality colour protect shampoo and conditioner as well as washing with cooler water.
- For colouring a full head of shoulder length hair, usually ¾ of a tub is sufficient and the last ¼ is perfect for touching up roots when needed.
- Mix colours to create your own unique look.

Size: 88ml tub
We always recommend you do skin patch and strand tests before using Directions to be on the safe side. Your strand test is key to determine your development time for full application.

Doing a Stand Test:
1) Wash a section of your hair - preferably a hidden section
2) Coat the hair in a teaspoon size amount of colour. Development usually takes 15-30 mins - use a timer and check your hair at intervals nothing the time that desired development is achieved.
3) Rinse and dry your hair

Colouring your hair:
1) Wash your hair
2) Apply your chosen colour. Use a tint brush if you have one, and comb the colour into your hair until it becomes frothy.
3) Let your colour develop. Your stand test results will determine your personal development time, but Directions advise to leave the product in for 15-30 minutes on average.
4) Rinse thoroughly with warm water. Ensure you rinse away from the face and body.
5) Dry and style your hair as normal


Warnings:
- Do not mix Directions with peroxide
- Do not use on brows or lashes
- Avoid contact with eyes
- Ensure hair is completely dry before sleeping as to avoid staining bedding.

Postage within metro New Zealand is only $6.95 per order or FREE for orders over $70.

Orders over $70* FREE
Flat Rate Urban $6.95
Flat Rate Rural $11.95
Wellington Pickup Free
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Shipping Terms & Rates
Wellington Click & Collect

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Directions have been making vegan semi permanent conditioning hair colour since 1981! All of their hair colours are 100% free from Ammonia, Peroxide and PPD, great news for those with allergy concerns or a sensitive scalp.
Categories: Hair, Hair Colour