Gently massage into wet hair, lather, and rinse well. For more intense results, and to fight stubborn brassiness, leave shampoo on hair for 2-3 minutes. Use daily until your desired color result is achieved. To maintain those results, alternate with your regular shampoo as needed. For best results, follow with Violet Crush for blondes Conditioner.

We recommend that you use this product no more than 3x a week and use a regular clarifying shampoo and conditioner on other days.

Rinse hands immediately after applying shampoo to hair to avoid purple pigment on your hands.

Water, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Glycol Distearate, Sodium Chloride, Cocamide MEA, Fragrance, Lactic Acid, Dimethyl Isosorbide, Cocamidopropyl Betaine, Malic Acid, Cetyl Alcohol, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Sodium Hydroxide, Disodium EDTA, Glycine, Benzophenone-4, Ethylhexyl Methoxycinnamate, Sodium Xylenesulfonate, Methylchloroisothiazolinone, Methylisothiazolinone, Blue 1, Ext. Violet 2

Please note that ingredients may change without notice. Please contact us if you wish to confirm the ingredients before purchase.

Over three decades ago, the John Frieda brand started with the opening of a salon on New Cavendish Street, London. Today, the vision of the brand reflects that salon heritage: delivering products that target specific style problems and transform them. For salon-caliber results you can see and feel.