The Ordinary

Natural Moisturizing Factors + HA

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Natural Moisturizing Factors (NMF) are elements that keep the outer layer of the skin protected and well-hydrated. NMF are made up of multiple amino acids, fatty acids, and many other compounds that are naturally present in the skin.

This formula offers non-greasy, immediate hydration and lasting results with continued use. Highly recommended for dry skin.
What is it?
Dry skin has met its match. This is a moisturiser that embodies every sense of the word, crafted for those struggling with papery and rough skin (whether it’s seasonal or all throughout the year).

What's in it?
↳ Amino acids: the building blocks of proteins (i.e. your skin), these organic compounds help with everything from collagen production to the healing of scars to strengthening tissue.
↳ Fatty acids: they are the foundation of healthy cell membranes, which is vital in in maintaining the skin’s natural oil barrier, therefore keeping you hydrated and youthful.
↳ Urea: a crystalline compound that both gently exfoliates and thoroughly moisturises the skin simultaneously.
↳ Ceramides: these are fats that do the utmost to to retain moisture, keep the skin plump, and protect it from anything and everything external. They make up around 50% of your skin’s natural composition.

What does it do?
This moisturiser not only nourishes and hydrates chronically dry skin, but hopes to train it adopting those traits through a combination of naturally-occurring ingredients that encourage healthy absorption and retention. It locks in moisture and can be used whenever you prefer.

Aqua (Water), Caprylic/Capric Triglyceride, Cetyl Alcohol, Propanediol, Stearyl Alcohol, Glycerin, Sodium Hyaluronate, Arginine, Aspartic Acid, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Glucose, Maltose, Fructose, Trehalose, Sodium PCA, PCA, Sodium Lactate, Urea, Allantoin, Linoleic Acid, Oleic Acid, Phytosteryl Canola Glycerides, Palmitic Acid, Stearic Acid, Lecithin, Triolein, Tocopherol, Carbomer, Isoceteth-20, Polysorbate 60, Sodium Chloride, Citric Acid, Trisodium Ethylenediamine Disuccinate, Pentylene Glycol, Triethanolamine, Sodium Hydroxide, Phenoxyethanol, Chlorphenesin.

Please note that ingredients may change without notice. Please contact us if you wish to confirm the ingredients before purchase.

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Customer Reviews
Average 5 (from 9 reviews)
13 days ago
Shade: 100ml
An amazing moisturizer, I have combo skin so it's good for both dry and oily. It doesn't sit on top of the skin like other moisturizers I've tried but doesn't leave you feeling greasy either, just sinks right in! Such a good price for an amazing skincare product!
1 month ago
Shade: 100ml
Really good moisturiser, but takes some time to get used to the unique texture - it can be quite sticky at first but leaves my skin feeling smooth and soft. Love the lack of fragrance, but the smell can be a bit off-putting at first as well (this is my experience with most of The Ordinary's products though)
2 months ago
Shade: 30ml
One of the only moisturisers I use. It's lightweight and absorbs really fast. Perfect for before bed.
2 months ago
Great moisturiser! A very light weight and non-greasy feel. Leaves my skin feeling very smooth
3 months ago
Love this moisturiser! My skin is so soft after using this for about a week and doesn't leave my skin greasy. I love that it doesn't have a scent so it doesn't irritate my skin or overwhelm my sense of smell. It does everything I expect of a facial moisteriser
6 months ago
Lovely lightweight non-greasy formula that goes perfectly under primer etc or on it's own at night, leaving skin nicely hydrated and still glowy in the morning. The value is incredible, as was the speedy delivery.
10 months ago
This is my perfect moisturiser, just what I have been searching for. My skin has felt amazing from the first use, didn’t break me out and doesn’t become glossy or oily throughout the day. You get a lot of product (I went full size) and a little goes a long way. A pea size amount will do my whole face and neck. It absorbs quickly which means I can move on with the rest of my makeup routine. I’m sure to repurchase. Delivery was quick too from the time I got the restock email to the door. Great service!
1 year ago
Great simple moisturiser. When I just want something basic in the morning after I've cleansed my face this is ideal. Works great just before makeup when my skin is a bit dehydrated.
1 year ago
Lovely rich moisturiser. Great for evening!
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