The faster, quieter, lighter and longer lasting hair dryer which races past the competition. Equipped with a Ferrari-designed engine, BaBylissPRO Italia Brava Hair Dryer is powered by MaxLifePRO technology. The brushless motor is lighter in weight and lasts longer at up to 10,000 hours. 2400 watts of potent power combines with 15% faster airflow at 20,000 rpm.

A clever lock-in turbo button delivers up to 10% increase in airflow for maximum airflow, allowing for targeted styling and drying. Nano Titanium and ionic technology tames for luscious silky smoothness, even on resistant, very curly hair. Start your engine!

- Ferrari-designed brushless motor lasts up to 10x longer
- 2,400 watts and a lock-in turbo boost button for stronger air pressure
- 15% faster airflow for maximum drying power
- 530g ultra-lightweight design for comfortable balance
- Nano Titanium & ionic technology for ultra-smooth, high shine results
- Removable noise reducing rear filter
- Low vibration for quiet operation
- 12 heat/speed setting combinations and cold shot button
- Includes 2 ultra-slim nozzles and diffuser
- 2.8m tangle-free power cord with hanging loop
- 2 Year Warranty
- Made in Italy