I found this product really helped tone down my orange ends (i'm a frequent colourer) with long hair the ends tend to get dry and brassy. This helped even out and was a generally nice mask. Not super hydrating for my curly hair, but a good trade off as it did the job of a purple mask.
I absolutely love this shampoo!! Made a massive color difference just in my first wash. It’s also really easy to lather on my scalp not like other purple shampoos where you have to use heaps of product for one wash. Definitely will purchase again :)