Known as the 'Abnormal Beauty Company', Deciem who own The Ordinary, are breaking down barriers and changing the game when it comes to skincare. Their products are incredibly well priced, and they work.
They have a straightforward approach to naming their products: they choose the main ingredient of each one and go with it! Still, that can be pretty daunting when you’re unsure as to what those actual ingredients are. At Beauty Bliss, we stock the cult favourites, so we’re here to help you understand what exactly you’re doing with all this new skincare we believe you'll fall in love with. Read our guide to: The Ordinary