Get color security with one rich lathering, sulfate-free, residue-free formula for all hair types. Unlike most shampoos, every ingredient rinses off for optimal hair and scalp health. Contains no silicones, thickening, conditioning or anti-frizz ingredients that stay behind and can weigh hair down, dull it, cause scalp irritation and even hair loss.

Color Wow's Color Security Shampoo is a total departure from typical shampoos today because it guarantees a 100% clean, completely residue-free wash. Unlike traditional “thickening”, “anti-frizz” or “conditioning” shampoos that leave unwanted ingredients on your hair and scalp, our shampoo ensures nothing lingers after rinsing. So you always end up with the cleanest, freshest, healthiest hair and scalp possible.

The formula is also sulfate-free and made with a unique blend of 8 non-stripping cleansers that keep the cuticle smooth and closed, preventing color fade even after 20 washes. This includes a super gentle Japanese amino acid (often found in facial cleansers) that helps produce a rich, creamy lather.