Introducing the world's 1st SMART styler that predicts your hair's needs. Platinum+ is the unbeatable styler with the ultimate advancement in technology; so intelligent it predicts your hair type and constantly adapts to ensure the optimum styling temperature at all times. Get unbeatable results and hair that is stronger and healthier* than ever before!
Platinum+ is perfect for all hair types, meaning you'll always achieve the best-ever styling results. With a unique wishbone hinge that keeps plates perfectly positioned, and a rounder, sleeker barrel; the styling opportunities are endless. Whether you want sleek and straight, or big and bouncy; be the Queen you were born to be with Platinum+.