The Ordinary

Hyaluronic Acid 2% + B5

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While other brands may claim to provide formulas that effectively hydrate the skin, The Ordinary delivers.

This formulation uses 3 forms of Hyaluronic Acid to penetrate the skin and offer intense hydration. Use morning and night before applying creams.
What is it?
A serum crafted for hydration, hydration and more hydration. This oil-free formula works to leave skin plump, dewy and fresh.

What's in it?
↳ Hyaluronic Acid (2%): this acid is found naturally within our bodies, but, over time, we produce less and less of it. It's responsible for moisture retention, skin cell renewal, minimising the signs of ageing, and protecting the skin from a number of external factors (be it exposure to the sun or any nasty chemicals).
↳ Vitamin B5: coupled with B5, Hyaluronic Acid becomes even more efficacious. This combination results in more elasticity, faster regeneration, and less scarring.

What does it do?
As The Ordinary tells us, our skin sometimes has a bit of trouble absorbing Hyaluronic Acid in the ways its traditionally mixed into skincare products. For this reason, this serum contains molecules of HA of varying weight, so as to better aid absorption and therefore produce the desired results. It helps to keep the skin hydrated, as well as to protect it from the environment. The added shot of B5 promotes added healing and moisturising of areas that may need extra attention, aiding in the growth of stronger tissue.

Oil- or water-based?

Note: Hyaluronic Acid is found in the skin naturally but its natural function within the skin is not hydration. Many products have used HA to claim hydration benefits, but HA is too large of a molecule to penetrate the skin and instead sits on the surface and can draw moisture out of the skin making the surface feel soft and hydrated temporarily, while making you feel like you need more HA after the product is rinsed. This formula uses three forms of HA with varying molecular weights, as well as an HA crosspolymer, to offer multi-depth hydration and visible plumping without drawing water out of the skin solely to improve temporary surface hydration.


Please note that ingredients may change without notice. Please contact us if you wish to confirm the ingredients before purchase.

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Customer Reviews
Average 5 (from 6 reviews)
3 months ago
Very nice hydrating serum. The consistency is slightly thicker than water and makes my skin feel tacky upon immediate application, but that goes away after a few minutes. Has been really great to combat dry patches during the recent colder months.
3 months ago
Yes YES YEEEESSS! As a makeup artist, I understand the importance of having a moisturised, plump skin and THIS IS THE ANSWER! Super spreadable, moisturising, instantly plumps the skin and it leaves your face feeling instantly refreshed, a moisturised skin is of utmost importance, your skin is your BIGGEST organ and we need to look after it like we do all our other organs. Pair This with some retinoid emulsions at night and this with a day moisturiser in the mornings and before makeup applications and you have a WINNER skin! I will never use anything else from now on! Thank you Beauty Bliss and The Ordinary!
3 months ago
My skin has vastly improved since starting to use this serum morning and night. It sinks in quickly, works well under makeup, and leaves my skin feeling hydrated but not greasy. After just a few days my skin started to look better moisturised, and after a couple of weeks my skin texture had improved. 10/10 would recommend.
3 months ago
This Hyaluronic Acid Serum aims to hydrate the skin to create a smooth and plump appearance. Hyaluronic acid is an amazing ingredient that can hold up to 1000 times it weight in water therefore giving the skin a boost in hydration, whilst also smoothing the skin texture and giving it a more firm appearance. The lightweight gel serum seems to not only sink into my skin instantly but it gives immediate effects in terms of how my skin feels and looks afterwards. I find that when I apply this serum, my skin feels immediately hydrated and I can almost feel it 'drinking' up the moisture. I notice in terms of texture, my skin feels quite smooth and it is a little more firmer and bouncier due to the plumping effects of the hyaluronic acid 'drawing in' water. I did use this for about 2 weeks consecutively and I found that my skin seemed to enjoy the extra hydration I got from using this serum.  This is a very hydrating, nourishing serum that is so afforable and does the job of making my skin look and feel super soft, hydrated and glowing! It applies well and absorbs into my skin really well. You can't go wrong with this serum, especially at the affordable price!

4 months ago
Nice serum at great price.
5 months ago
Love this product! So hydrating! Such great value
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