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Wet n Wild

Wet n Wild Photo Focus Foundation Matte

High-performing, breakthrough formula: Your skin, only better

77 Reviews  |  Ask a question
$13.95
$13.95
$13.95
$13.95
$13.95
$13.95
$13.95
$13.95
$13.95
$13.95
$13.95
$13.95
$13.95
$13.95
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Buy Together
Beauty Bliss Staff recommend pairing with: Wet n Wild Makeup Sponge
Photo Focus Foundation Matte
Buy together: $21.90 $21.90 $21.90 $21.90 $21.90 $21.90 $21.90 $21.90 $21.90 $21.90 $21.90 $21.90 $21.90 $21.90
Please select a shade before adding this to your cart.

Product Details

Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.

- High-performing, breakthrough formula
- Featuring light-adjusting complex to help prevent white cast in photos
- Matte finish
- Tested under 7 light conditions with and without the use of flash

Volume: 30ml
Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

Please note that ingredients may change without notice. Please contact us if you wish to confirm the ingredients before purchase.

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wet n wild® has made budget beauty accessible to mass audiences since 1979. They continue to reinvent the meaning of value with high-performance essentials and new innovations. They refuse to compromise on quality and set expectations at standards well beyond their prices.



wet n wild® starts as everyone’s first beauty brand and surprises by going bigger and better with each new launch. With wet n wild® you can shop with freedom and ease. wet n wild® delivers makeup for performance, for accessibility, for play.

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Customer Reviews

Average 4.32 (from 77 reviews)
k

kaye
27 days ago
Shade: Soft Beige
Great foundation!
Great foundation, it's a good colour match which I knew from the same name as the concealer in this range. I bought both the matte and dewy bottles. Good consistently, not too thick. Lasts all day. I don't like the applicator though, it's one of those little paddles.
  

Natalie
2 months ago
Shade: Buff Bisque
Love!
Favourite foundation
E

Emily
2 months ago
Shade: Nude Ivory
Great medium coverage foundation
Easily buildable, easy to blend and stays well. I don't mind this even as someone who prefers fuller coverage this was a good option when I needed to use more affordable makeup options.
E

Emily
2 months ago
Shade: Soft Ivory
It's not bad
I prefer full coverage. This is buildable but looks cakey if you try do full coverage. For a medium coverage foundation it is an excellent affordable option
  

J.S
2 months ago
Shade: Soft Beige
Awesome
This foundation is awesome love it
Beauty Bliss Member
Tania
6 months ago
Shade: Rose Ivory
Wet n wild Matt foundation
Great foundation I love the price and it covers my redness dose not dry my skin
A

Ash
7 months ago
Shade: Soft Beige
It's okay.
Maybe not right for my skin. Product is okay.
  

jo
8 months ago
Shade: Soft Ivory
love it
i absolutely love this foundation dont need to use to much its stunning smooth finish
  

Jessica
12 months ago
Shade: Soft Beige
Fantastic
I love this foundation it goes on smooth is light and last all day as long as you set it with powder and my god the price you cannot beat!!
J

Jemma
1 year ago
Shade: Rose Ivory
Average
The foundation gives a nice, lightweight coverage. However, the applicator is not my cup of tea and the foundation has a very off-putting scent. Good for the price, but probably wouldn't buy again.
T

Tahlie
1 year ago
Shade: Golden Beige
Photo focus foundation
Omg totally impressed with this foundation it’s a new favourite of mine for sure
O

Ocsha-Harmony
1 year ago
Shade: Classic Beige
In LOVE
Finally found the perfect shade, beats others, this one is so flawlessly natural, will be repeat buying
Beauty Bliss Member
Neeva
1 year ago
Shade: Soft Beige
Definitely a go-to
Great foundation for me, i will tend to mix it with a lighter shade of the same product to get the perfect skin match. I looked great on tv with it 😅😊
A

Amy
1 year ago
Shade: Soft Beige
Bang for buck
Love this foundation, it's a estee lauder dupe!! Last all day and is full coverage. With the great price tag next to it.
L

Lisa
1 year ago
Shade: Porcelain
10/10 Product and Customer Service
Recently discovered this concealer and she's a goody! Doesn't feel heavy, but provides great coverage. *Must add - unfortunately the bottle broke in transit, but The Beauty Bliss team dispatched a new one same-day! Excellent support and customer service.
C

Crystal
1 year ago
Shade: Nude Ivory
So cheap
So cheap and so good my Perfect color
A

Ash
1 year ago
Shade: Porcelain
Great coverage.
I use this to lighten other foundation colours, if needed. Works great for what I need it for.
T

Tammy
1 year ago
Shade: Porcelain
Love this!
Love how it glides across my face, blends well and good coverage for everyday wear
S

Santha
1 year ago
Shade: Rose Ivory
Good coverage
I like the level of coverage this foundation provides but I found it a bit hard to match my skintone. I mix this with another shade to get a closer match. Product smells a bit like paint so keep that in mind if you're sensitive to smells.
S

Santha
1 year ago
Shade: Soft Ivory
Good coverage
This foundation has good coverage, although this shade was a bit too light for my skin tone. It does have a bit of a painty smell so if you're sensitive to that keep that in mind. Pretty good range of shades available too!
Beauty Bliss Member
Jiorjia
1 year ago
Shade: Golden Beige
Flawless
So glad I can buy this item here ,my shade is always sold out . Full coverage and makes my skin tone look so healthy and flawless 10/10
c

cassiepye73
2 years ago
Shade: Soft Ivory
My new fave
I've been using this for years! Such a good affordable foundation
J

Joshua
2 years ago
Shade: Porcelain
Poor coverage
Purchased it to give it a try, states medium coverage but it’s really light coverage that requires layering so wouldn’t recommend it unless a light coverage is what you are looking for.
j

jjcooper
2 years ago
Shade: Golden Beige
MUST HAVE
Amazing drugstore foundation! Medium to full coverage and definitely buildable! Matte finish and lasts all day long.
Beauty Bliss Member
Neeva
2 years ago
Shade: Nude Ivory
My go too
This is my go-to foundation, i usually mix 2 colours of the foundation to get my perfect match. I used it whilst doing Kapa Haka on stage, ngl my skin looked LITERALLY perfect when i watch us on Television
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