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Wet n Wild

Photo Focus Foundation

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  In stock
Buy within the next 3 hours 17 minutes and your order ships today
  In stock : Only 1 left
Buy within the next 3 hours 17 minutes and your order ships today
  In stock : Only 3 left
Buy within the next 3 hours 17 minutes and your order ships today
  In stock
Buy within the next 3 hours 17 minutes and your order ships today
  In stock
Buy within the next 3 hours 17 minutes and your order ships today
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Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.

- High-performing, breakthrough formula
- Featuring light-adjusting complex to help prevent white cast in photos
- Tested under 7 light conditions with and without the use of flash

Please note that ingredients may change without notice. Please contact us if you wish to confirm the ingredients before purchase.

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Customer Reviews
Average 3.9 (from 29 reviews)
chantellebeale123
5 days ago
Shade: Soft Ivory
Rating:
Overall I love this foundation! It’s very lightweight and buildable which I love, it’s not too matte or to dewy and feels very comfortable on the skin! Only thing I would change as it is a little streaky using a brush but just using a sponge changes that problem.
tjamesmauhara
1 month ago
Shade: Rose Ivory
Rating:
Blends out well and is lightweight (which I love) and its definitely buildable!
Rebecca
1 month ago
Shade: Soft Ivory
Rating:
Great foundation TERRIBLE PACKAGING! It's a nightmare to use. I also try to decant this the minute I get it, but the glass bottle makes that near impossible. You never get to use the full amount of your product.
Tennielle
2 months ago
Shade: Classic Beige
Rating:
A foundation that is less than doesn’t break my bank account and works so well for my skin. Have purchased many other shades that I use for my clients and they work perfectly as well.
Chaznel
2 months ago
Shade: Nude Ivory
Rating:
Perfect for the price! Works great and was a perfect match to my skin tone
Dawn
2 months ago
Shade: Nude Ivory
Rating:
This really didn't sit well on my skin. No matter what primer I use it would separate, which sucks because I know it works so well on others. If you're deciding whether to get it or not, I'd just buy it, it's under 15 bucks and maybe it'll work for you!
Nikita.monti
3 months ago
Shade: Soft Ivory
Rating:
This foundation is my holy grail hands down ! I use this foundation everyday and it’s just the best I find it pretty full coverage personally, it’s super affordable. I use soft ivory every day and when I tan I use the soft beige so it works out perfect for me ! Everyone needs to try this 😆😆
cherie.rouse
3 months ago
Shade: Rose Ivory
Rating:
Great all round foundation, lasts all day, isn’t cakey. My only gripe is the shade range I have fair skin with pink undertones and the lightest shade is a bit yellow/dark on me in the winter. However I mix the rose ivory with a bit of very light foundation to make the perfect shade. Extremely affordable for the quality you get. If you’re on the fence it’s worth a try!
samantha.searle
3 months ago
Shade: Soft Ivory
Rating:
This foundation has great coverage. However, I have dry skin so I always mix it with my Becca foundation so that it makes it look dewy. Will definitely continue using it in years to come though.
Alisha
3 months ago
Shade: Soft Beige
Rating:
Hard to find an exact shade but omg such good value for money. Its my everyday foundation that I use. lovely coverage, bit of a weird smell but you get used to it and lasts a long time. Would definitely recommend!
Olivia
3 months ago
Shade: Soft Ivory
Rating:
I was looking forward to trying this foundation after seeing all the reviews but it unfortunately gets patchy on my face! I do have dehydrated skin but I always prime my skin and don't have this problem with other foundations. Still amazing coverage and I would definitely recommend to try especially with it's low price!
Chenade
3 months ago
Shade: Soft Ivory
Rating:
I mix the shades soft ivory and nude ivory together as I find there’s not a warm toned in between shade, but I don’t mind buying two since the price is so low, and I love mixing these in with my other foundations! I have quite dry skin, and I find that this foundations sits well on my skin, it’s a little on the dry side, but doesn’t look dry and cakey, instead it’s like a nice matte foundation for dry skin. I do like to prep my skin with the Makeup Revolution baking oil and the Wet n Wild pore filling primer before using this though, just for added moisturizer. This foundation sits nicely, and works well with both a brush and a sponge, but with my dry skin I definitely prefer a sponge. It works well as a base for other products, and doesn’t move while you apply your other base products like blush and bronzer. This foundation holds up well, but after a few hours I do find that this settles and breaks up around my smile lines, but every foundation will do this without touch ups. I don’t find it fades throughout the night however, and it’s still on my face when I get home, no matter what I’ve been doing! And also - this truly, genuinely does look AMAZING in photography! If you are going somewhere where you will be photographed - this foundation is a life saver. No flash back Mary over here! Overall, I do love this foundation, even with my dry skin. It’s not hard to work with, it just needs a little bit of prep work, but it’s definitely still a bargain for the price
Rachel
3 months ago
Shade: Soft Ivory
Rating:
Beautiful foundation! Lasts all day long. Very affordable and it’s vegan &cruelty free which is a bonus!
Heather
3 months ago
Shade: Rose Ivory
Rating:
I use the shade rose ivory and find its a really nice match for my skin tone (fair to light, cool tone). Quite a liquidy formula but it blends nice and has great coverage (I'd say it's more of a medium coverage for me, but can build it up to full). Worked well when applied with brush or beauty sponge - gave a really nice smooth airbrushed effect! Such an affordable price too!!!
Tegan
4 months ago
Shade: Soft Ivory
Rating:
Great quality for the price.
mua.imogen
4 months ago
Shade: Soft Ivory
Rating:
Takes a few layers to build up coverage that covers all my redness and acne but so cheap and affordable and does look beautiful when set!
tonibooth3
5 months ago
Shade: Soft Ivory
Rating:
Have has this before and decided to purchase again, but I feel like the formula has changed..?? It's very very sheer and takes a few layers to cover things up. Will use as a lightened for now. A bit disappointing.
Holly
6 months ago
Shade: Nude Ivory
Rating:
I brought this foundation to wear to a wedding when I realised all my high end foundations are now expired; and wow it did not disappoint! I basically looked air brushed the entire night. I used a carousel buffer brush and an xobeauty sponge to apply it.
danielletanner
6 months ago
Shade: Nude Ivory
Rating:
Not sure how I feel about this foundation. It was full coverage. But it smelt like paint and was very cakey by the end of day
Natasha
7 months ago
Shade: Golden Beige
Rating:
I love this foundation! I use it for everyday use for work and I love how it looks on my skin, I had to buy a darker shade as well to get the right shade cos it was a little light for me. I also bought the wet n wild setting spray and dewy primer and all 3 together is amazing! Love that it’s affordable too. I’m already on my fourth bottle lol.
Toni
7 months ago
Shade: Soft Ivory
Rating:
Fantastic coverage a little goes a long way, would purchase again.
Samantha
8 months ago
Shade: Soft Beige
Rating:
I love this foundation. Such a bargain! Easy to apply and full coverage foundation that's very buildable. The wand is perfect for getting it out of the bottle and it spreads well with a sponge and the perfect colour. Set it well and it's an amazing and affordable foundation.
walkeru97
8 months ago
Shade: Golden Beige
Rating:
Reallu enjoying this foundation. For its price it is a steal really. It does have good coverage and I just make sure to set it really well. Definitely recommend!
Michelle
8 months ago
Shade: Soft Ivory
Rating:
The foundation is a more liquidity formula than any other foundation I've used so it surprised me that it was full coverage when I applied it. It is a really good foundation for the price and applies really well with a brush or sponge. I would recommend 100%.
leish
9 months ago
Shade: Soft Ivory
Rating:
Very dry foundation, it is a lot harder to blend compared to the wet n wild coverall and in order to get full coverage, it takes about 2 coats!!
boobob1966
12 months ago
Shade: Rose Ivory
Rating:
Little too dark, but mixed into a more hydrating foundation for extra coverage is great. The applicator is kinda gross because you're smearing bacteria everywhere but if you put it on a glass palette and dip in then it'll work.
indianabayliss3
1 year ago
Shade: Rose Ivory
Rating:
Great coverage for a good price, wears all day long!
Melissa
1 year ago
Shade: Classic Beige
Rating:
This foundation gives good coverage and I really like the applicator. Decent coverage at a great price.
holliehubbert
1 year ago
Shade: Soft Ivory
Rating:
I used the shade soft ivory, it’s a good shade match however it sits funny on my skin no matter what primer I use or if I don’t use a primer at all! It just kinda ‘sits’ and doesn’t blend it, clinging to peach fuzz which I don’t have much of. I like the applicator since it makes less mess :)
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