The Edit

Welcoming the New GHD Max
Welcoming the New GHD Max

GHD has recently re-released the new and improved GHD Max. This wide plated hair straightener, equipped with better technology than ever before, is designed to give you better results in half the time. Find out everything you need to know about the GHD Max here.

Introducing Mermade Hair
Introducing Mermade Hair

Mermade Hair is our newest Australian brand that has all the tools and products to for you to create the hair of your dreams - it’s as simple as Prep. Wave. Made.

Jeffree Star Cosmetics: Blood Money
Jeffree Star Cosmetics: Blood Money

The long-awaited GREEN collection from Jeffree Star Cosmetics is launching 7AM Saturday 14th November.

New in Store: Designer Brands, California Mango, Directions
New in Store: Designer Brands, California Mango, Directions

It's been a big few weeks at Beauty Bliss! Along with our warehouse move and the huge Jeffree Star Cosmetics Nude Collection release, we've also introduced a range of new brands.

ghd Pink Collection: Take Control Now
ghd Pink Collection: Take Control Now

ghd and the NZ Breast Cancer Foundation have partnered together to raise awareness of the importance of checking your breasts each month.

Shane Dawson x Jeffree Star Cosmetics RESTOCK
Shane Dawson x Jeffree Star Cosmetics RESTOCK

It's the restock you've been waiting for! Restock of the #CONSPIRACY collection launches at 5am Sunday 21st June 2020 (New Zealand time).

Jeffree Star Cosmetics: Blood Lust Collection
Jeffree Star Cosmetics: Blood Lust Collection

First there was Blood Sugar, then there was Blue Blood. Now it's time to get ready for Jeffree Star's latest palette and collection: Blood Lust!

New in Store: January 2020
New in Store: January 2020

We've started off the new year with a bang here at Beauty Bliss, adding a tonne of new products to the website. We know so many of our customers enjoy shopping cruelty-free, vegan, and also enjoy natural cosmetics. So we've added the 'Shop Ethical' link into our primary navigation, making it easier to find these products. We've also...

xoBeauty Heaps of Sweets Palette
xoBeauty Heaps of Sweets Palette

The day has finally come- our favourite NZ Beauty Guru Shaaanxo has released her very own eyeshadow palette with her brand, xoBeauty! With 12 beautiful shades that are half vibrant mattes, half super intense shimmer shades, and a mixture of neutrals and pops of colour, the Heaps of Sweets palette has everything you'd need for a gorgeous eye look.

Shane X Jeffree Conspiracy Collection
Shane X Jeffree Conspiracy Collection

We're excited to have a selection of items from the Shane X Jeffree Conspiracy Collection arriving here at Beauty Bliss. The official launch date (in NZ time) is: 6am Saturday 2nd November.

My Tattoo. My Story
My Tattoo. My Story

To celebrate 15 years of supporting breast cancer charities, ghd have collaborated with tattoo artist David Allen to create an original design based on his acclaimed work in concealing mastectomy scars.

COMING SOON: Jeffree Star Cosmetics Summer 2019
COMING SOON: Jeffree Star Cosmetics Summer 2019

The #JAWBREAKER Summer collection from Jeffree Star is almost here! We've seen some amazing JSC collections over the years, but this one is without a doubt our favourite. Like previous collections, we'll launch in the early hours of the morning at the exact same time as Jeffree.

Jeffree Star Cosmetics: The Gloss
Jeffree Star Cosmetics: The Gloss

Jeffree Star is on fire with his new releases this year. We feel like we've only just met & fallen in love with the Magic Star Concealer, and now The Gloss is about to land in New Zealand!

Introducing the ghd Festival Collection
Introducing the ghd Festival Collection

The new Limited Edition 2019 ghd Festival Collection has arrived! Each year ghd release limited colourways of their famous products and this one certainly doesn't disappoint - it's a soft rainbow coloured dream, taking inspiration from Dancing Queens of the Carnival Scene.

Jeffree Star Cosmetics Blue Blood Palette
The New GHD Glide
Revolution Fast Base Foundation
Welcoming xoBeauty!
Jeffree Star Cosmetics Blood Sugar Palette
New Goodies From L'Oreal Paris