The Edit

New in Store: January 2020

Posted on Friday, 17 January 2020 - By Toni

New in Store: January 2020
We've started off the new year with a bang here at Beauty Bliss, adding a tonne of new products to the website.

We know so many of our customers enjoy shopping cruelty-free, vegan, and also enjoy natural cosmetics. So we've added the 'Shop Ethical' link into our primary navigation, making it easier to find these products. We've also welcomed new brand 'Faith in Nature' - a UK hair & skin brand that's been creating gorgeous natural products for over 45 years. We're crushing hard on their watermelon range, as well as their eco-friendly shampoo bars.

Continuing on the natural theme, we've added a few tinted lip balms from Burt's Bees and have a restock of that super popular watermelon balm on the way. We also have the new Freeman watermelon masks on the way - it looks like watermelon is a strong theme this New Zealand summer!

Due to popular request, we've added the LA Girl new spray range including a primer and 2 body shimmer sprays. These are an excellent dupe for the ICONIC London Prep Set Glow.

Lastly (well for now anyway!), we've added the new Fresh & Flawless Foundation and Concealers from Australis. Their Fresh and Flawless powder is our top seller in this category, and we know that the other products have been eagerly awaited.

We can't wait to show you what's coming next xx

xoBeauty Heaps of Sweets Palette

Posted on Thursday, 31 October 2019 - By Gemma

xoBeauty Heaps of Sweets Palette
The day has finally come- our favourite NZ Beauty Guru Shaaanxo has released her very own eyeshadow palette with her brand, xoBeauty!

With 12 beautiful shades that are half vibrant mattes, half super intense shimmer shades, and a mixture of neutrals and pops of colour, the Heaps of Sweets palette has everything you'd need for a gorgeous eye look. The shades are rich in colour, extremely pigmented and easy to blend. We're obsessed with the sweets themed packaging- even the names are on theme!

As with all xobeauty products, this palette is vegan and cruelty free.The Shades:
GUMDROP - A medium, warm purple with bright undertones. A fun pop of color for the lower lash line or crease. (Matte)
LOLLIPOP - Shannon's dream purple. A medium/deep purple with slight cool undertones. (Shimmer)
MACARON - A light warm neutral shade. Perfect for in the crease or all over for a simple look. (Matte)
SUGAR - A pale champagne with pink undertones. Perfect for highlighting or brightening any look. (Shimmer)
BONBON - A medium/deep indigo purple. Perfect for smoking out any eye look. (Matte)
CUPCAKE - The perfect taupe that goes with any skintone. Gorgeous all over the eye lid for a smokey look. (Shimmer)
BROWNIE - An essential chocolate brown. Use this to darken the outer corners or to create a smokey eye. (Matte)
PRETZEL - Shannon's dream copper that makes any eye color pop! Apply all over the lid for a gorgeous look. (Shimmer)
APRICOT - A medium coral. Gorgeous paired with warm shadows & a bronzed complexion for a summery look! (Shimmer)
VANILLA - A light cool toned neutral that leans purple. Perfect for an all-over look or in the crease. (Matte)
CARAMEL - The perfect all-over color to make your eyes pop, or in the crease & outer corner to deepen your look. (Matte)
HOKEY POKEY - A bright yellow with warm undertones. Gorgeous on any skin tone for a golden finish! (Shimmer)

We're also extremely excited to let our Wellington customers know that Shaaanxo will be in store on the 9th of November 2019 to celebrate the launch of the palette and meet as many of you as she can - the meet up will be going from 1:30pm till 3pm and we really hope to see you all there.

From Shannon: "Ever since I created my own beauty brand, xoBeauty, I have had a goal to create my own eyeshadow palette. I have been working on this #heapsofsweets palette for SO LONG and I'm so happy that it is finally here! In this palette you will find the perfect blend of warm and cool tones, colourful shades and every day neutrals, a one stop shop palette for day and night.

To all of my followers and supporters, I thank you from the bottom of my heart for everything you have done for me. I hope you love this palette as much as I do! This one goes out to all of you! Stay sweet xoxo"

Shane X Jeffree Conspiracy Collection

Posted on Wednesday, 30 October 2019 - By Toni

Shane X Jeffree Conspiracy Collection
We're excited to have a selection of items from the Shane X Jeffree Conspiracy Collection arriving here at Beauty Bliss. The official launch date (in NZ time) is: 6am Saturday 2nd November.

THIS IS GOING TO SELL OUT!! We wish we had more, we really do. However, we urge you to consider shopping on as we think our stock will sell out in under 1 minute. We love you all and appreciate your support.

We'll be stocking the following:

  • Conspiracy Palette ($109 NZD)
  • Mini Controversy Palette ($54 NZD)
  • Velour Liquid Lipstick / Are You Filming? ($34 NZD)
  • Velour Liquid Lipstick / I Gotta Go ($34 NZD)
  • Velour Liquid Lipstick / Jeffree, What The Fuck? ($34 NZD)
  • The Gloss: Shane Glossin' ($34 NZD)

Sorry, but the following will not be available: Lipstick collection, Bundles, Lip Balm, Mirrors, Bags, Clothing. We recommend you visit to buy these directly.

Frequently asked questions:

Can I pre-order or reserve stock?
No sorry. The worldwide release time is the same for everyone. Be up with us at 6am for your best chance of securing stock!

Is there are limit on the number of items I can purchase?
Due to extremely limited stock we are restricting orders to one palette (of each type) per person. There is no limit at this stage for the lip products, however we reserve the right to cancel orders if we have reason to believe you are purchasing to on-sell.

When will I receive my order & how much is shipping?
Stock has been air-freighted over to NZ, so orders will be processed as soon as they come in. You should expect to receive your order Tuesday - unless you are in a rural area or there is an unexpected delay with Courier Post. New Zealand orders over $50 are shipped free of charge.

Will the products be available in-store?
No sorry. We expect this collection to sell out online before our Wellington store opens.

Can I pay using Afterpay?
Yes, all of our normal payment methods will be available.

Will you be restocking?
We are unsure at this stage but a restock within the next 6 months is very unlikely.

Does 'Adding to Cart' reserve my products?
No. Stock is not secured until payment is received. We are a small team in New Zealand facing our biggest launch ever and are doing everything we can to ensure that there are no website issues, but please bear this in mind. We can not guarantee you will be able to secure everything you want, however we of course guarantee a refund should you be charged and miss out.

Isn't the release date the 1st?
Jeffree's release time of 10am PST 1st Nov translates to 6am 2nd Nov here in New Zealand due to the time difference.

My Tattoo. My Story

Posted on Monday, 8 July 2019 - By Toni

My Tattoo. My Story
To celebrate 15 years of supporting breast cancer charities, ghd have collaborated with tattoo artist David Allen to create an original design based on his acclaimed work in concealing mastectomy scars.

For almost ten years now, David Allen, a Chicago-based tattoo artist, has made it his mission to help women reclaim their femininity after breast cancer and take back control of their body. Flowers are used as they symbolise life, rebirth and femininity, empowering women and giving back the control over their bodies.

We are proud to stock this collection here at Beauty Bliss where $20 will be donated from the sale of each styler to the Breast Cancer Foundation NZ.

Shop the collection

COMING SOON: Jeffree Star Cosmetics Summer 2019

Posted on Friday, 14 June 2019 - By Toni

COMING SOON: Jeffree Star Cosmetics Summer 2019
The #JAWBREAKER Summer collection from Jeffree Star is almost here! We've seen some amazing JSC collections over the years, but this one is without a doubt our favourite. Like previous collections, we'll launch in the early hours of the morning at the exact same time as Jeffree. 5am, Saturday 22nd June

We'll be stocking the following products:

  • Jawbreaker Palette - $109
  • Mini Breaker Palette - $54
  • Brain Freeze Skin Frost™ Pro Palette - $69
  • Velour Liquid Lipstick: Fully Nude (Peachy warn nude) - $34
  • Velour Liquid Lipstick: Strawberry Crush (Neon strawberry red) - $34
  • Velour Lip Scrub: Pineapple Juice - $19

The prices above are in NZD, include 15% GST, free shipping over $50 NZD ($60 AUD), Beauty Bliss loyalty points, and super fast shipping :)

All NZ online orders will be shipped on Monday 25th June using Courier Post's overnight delivery service. We have made arrangements to ensure that all orders are shipped this day, and unless there is a delay with Courier Post or you live in a rural area, you will most likely receive your order on Tuesday morning. There may also be a delay if you pay by Internet Banking, so Credit/Debit, PayPal or PartPay is the fastest option.

If you are located in Wellington, you can buy online and pick up from 10am on Saturday morning (when the shop opens). While there will be a small amount of stock reserved for the store, buying online at 5am is your best chance of securing stock.

If you are located in Australia, your order will be shipped Monday and delivery will be dependant on the shipping method you have chosen. Please see our Shipping page for prices & delivery estimates.

Watch Jeffree's full reveal video here:

Jeffree Star Cosmetics: The Gloss

Posted on Thursday, 30 May 2019 - By Toni

Jeffree Star Cosmetics: The Gloss
Jeffree Star is on fire with his new releases this year. We feel like we've only just met & fallen in love with the Magic Star Concealer, and now The Gloss is about to land in New Zealand!

The product details:

  • High quality sheer gloss
  • 2 finishes: Glitter, and Extreme Gloss
  • Signature JSC packaging

The details:

  • New Zealand Launch date: 5am Saturday 1st June
  • Price: $30 NZD

The shades we'll have at Beauty Bliss:

  • Sky High: Glitter finish. Pearl with green reflects.
  • Ice Cold: Glitter finish. Pearl with icy reflects.
  • Diamond Juice: Glitter finish. Soft champagne.
  • Legends Only: Extreme Shine formula. The perfect nude.
  • Wet Peach: Glitter finish. Soft coral with gold reflects.


When do the glosses go on sale? They'll be available to purchase on at 5am on Saturday 1st June.

When will they be shipped? Because of the public holiday on Monday (Queen's Birthday), orders will ship on Tuesday 4th June.

Will they be available in your Wellington store? Will you have testers? Yes, we'll have all 5 shades in our Wellington store, but not until mid next week (approx 5th June). We'll post on our Instagram story as soon as the stock arrives.

Will you be stocking other shades? Not at this stage but please let us know if you are interested in other shades. Our customer feedback is what we use when we're making purchasing decisions! :)

Introducing the ghd Festival Collection

Posted on Sunday, 14 April 2019 - By Toni

Introducing the ghd Festival Collection
The new Limited Edition 2019 ghd Festival Collection has arrived! Each year ghd release limited colourways of their famous products and this one certainly doesn't disappoint - it's a soft rainbow coloured dream, taking inspiration from Dancing Queens of the Carnival Scene.


The main event is the platinum+ styler. Hailed as the world's first 'smart' styler, this hair straightener actually predicts your hair's personal needs and adapts accordingly. So depending on the thickness of your hair and how fast you're styling, it'll actually adjust it's own power level to give you the best possible result.

It also turns itself off after 30 minutes if it's not in use - a handy feature which has saved my forgetful butt a few times already!


Next up is the famous ghd gold, in a limited edition rainbow colourway. She's a little easier on the wallet than your platinum+, but delivers outstanding professional results. Because of the sleek round barrel, the gold is great for waves and curl styling too - not just straightening.


Finally, the classic ghd air hair dryer has had a gorgeous festival makeover. With a powerful 2100W professional-strength motor, you can create incredible styles that look like you've stepped straight out of the salon. In fact I've noticed recently that the Air is a popular choice for Wellington hair stylists.

And that's the list! Last year our Limited Edition ghds sold out in record time, so don't wait around. These ones will be gone before we know it :)

Jeffree Star Cosmetics Blue Blood Palette

Posted on Wednesday, 3 April 2019 - By Courtney

Jeffree Star Cosmetics Blue Blood Palette

LAUNCH DATE: 6am Saturday 30th March (NZ Time)


Jeffree Star Cosmetics has dropped ANOTHER amazing collection: the Blue Blood Collection. This collection includes his sixth eyeshadow palette, Blue Blood.

This stunning palette is unlike anything else we stock at BB so we are so excited for it to arrive! In true Jeffree Star fashion, Blue Blood's packaging is a little bit extra (the best kind). Inspired by a jewellery box and a coffin, this 18 pan palette has the same layout as it's sister palette Blood Sugar and includes a beautiful selection of mattes, glitters and shimmer shades. With it's array of cool toned blues and greens and a few nude shades to blend it all together this palette is a cool toned queens dream.


First Row:

  • Cullinan: Icy white with a metallic finish
  • Mintea: Mint with a matte finish
  • Crystal Flesh: Champagne with a metallic finish
  • I’m Cold: Powder blue with a matte finish
  • Untouchable (pressed pigment): Soft peach with a matte finish
  • Priceless: Peachy tan with a matte finish

Second Row:

  • Power: Deep slate gray with blue undertones and a matte finish
  • Blue Blood: Sky blue with a matte finish
  • Deceased: Deep cayenne blue with a metallic finish
  • Ice Tray: Soft pale blue with a metallic finish
  • Blue Monday (pressed pigment): Vibrant blue with a matte finish
  • Flourishing: Bright teal with green-blue undertones and matte finish


Third Row:

  • Wealthy: Soft beige with a matte finish
  • Celebrity Skin: Soft brown with a matte finish
  • Entitled: Metallic teal with a glitter reflect
  • Ocean Ice (pressed pigment): Metallic royal blue with a glitter reflect
  • Cremated: Dark gray-green with a matte finish
  • Undertaker: Deep blue with a matte finish

Like the rest of his range the Blue Blood palette is cruelty free and vegan. We are so excited to be able to stock this gorgeous palette.

Till next time, Courtney xx

The New GHD Glide

Posted on Monday, 18 February 2019 - By Courtney

The New GHD Glide

Welcome to the new GHD Glide!

The first professional hot brush from GHD which tames and smooths dry hair quickly and effortlessly.

Feature Breakdown:

  1. Ceramic technology and ionisers: helps to tame hair and eliminate frizz.
  2. Combination of high density shorter and longer bristles: means that larger sections of hair can be styled with ease.
  3. Heated to 185ºC: This is the optimum temperature for styling; any hotter than this damages the hair, any cooler and the results are compromised.
  4. Sleep mode: Switches itself off if it is not used for 60 minutes – which is great for safety and ease of mind!
  5. Professional length 2.7m cable

As someone who values every second I can stay in bed the GHD Glide is something I'm definitely excited about! Something that brushes my hair aswell as taming and eliminating frizz? What more could someone want!


Until next time, Courtney xx

Revolution Fast Base Foundation

Posted on Sunday, 27 May 2018 - By Toni

Revolution Fast Base Foundation
UPDATE: These products have now arrived in store. Shop here

So Revolution have done what we've all been wishing for: released a stick foundation! With a price tag that totally feels like you're saving money by spending it, what's not to love? They've successfully caught our interest, and now it's time to find out if they live up to the hype.

The Fast Base Foundation boasts a full coverage, easy to apply satiny finish that guarantees maximum satisfaction. As you can see, the shade range extends across the board - and the team has hinted to adding even more in the near future. The foundation first popped up on radars when it caused quite a stir after Instagram star Kadeeja Khan (@emeraldxbeauty) released a video of her trying it on for the first time. Now whilst a ton of products can claim to be full coverage, the harsh truth is that we won't really know until someone without perfect, airbrushed skin tries it out (I'm looking at you, Leighton Meester). Khan's video of her achieving perfect coverage with a few, simple strokes, however, had the beauty world taking a step back.

So Khan's dubbed this stick foundation a "God send," but what about the rest of the world? It turns out there's a pretty wide dome of consensus going on, with people claiming this foundation is an alternative to Hourglass' famous Vanish Seamless Finish foundation stick (sans the hefty price tag). Plus, thanks to the similar packaging, the foundation has also been used as a contour stick. Since it's got a pretty hydrating formula, it works best with dry/normal complexions, but oily/combo skin types shouldn't shy away - all you'll need is a great setting powder and you're on your way

To top all of this off, Revolution have promised us that this must-have is cruelty-free and vegan. Just when we thought they couldn't possibly rope us in further! This brand certainly knows how to outdo themselves. Word on the block is that the official launch video actually cast its diverse range from browsing social media platforms. How cool is that?

The great news for you guys is that The Fast Base Foundation is en route to Beauty Bliss - and that means en route to you, too. We'll have it in store pretty soon, so if you want to grab one ASAP, sign up to our alert list below.

See you soon!


Welcoming xoBeauty!

Posted on Tuesday, 22 May 2018 - By Toni

Welcoming xoBeauty!
We're ecstatic to welcome Shaaanxo's incredible brand xoBeauty to Beauty Bliss. This brand is high quality, affordable, and one of our all-time favourites.

Known for their high quality makeup brushes that are manufactured in Italy, and their gorgeous false lashes, xoBeauty is a brand on the rise. We're so humbled to also be the first store to showcase this brand offline - come and visit us to see what all the fuss is about!

xoBeauty Single Lashes

Of the 20 lash styles, we're most excited about "The Soulmate" and "The Romantic".

"The Soulmate" lashes were designed to make you stand out! They are super flirty, long, thick and wispy. These unique lashes have both black and warm brown hairs to subtly highlight your eye colour. They still appear very dark once worn though, so there are no worries about blending these in with your black mascara and eyeliner.

"The Romantic" lashes were designed to create a bit of length, and a bit of volume. They are super full but do not take over your eyes, so they can be worn day or night. Tapered on the inner corner for comfort, and finished off with a beautiful flick and curve on the 'Outer V' to elongate your eye shape. These have an invisible lash band so you can wear them without eyeliner if you wish.

Lipsticks and Liquid Lipsticks

The Luxe Liquid Lipsticks go on opaque and dry down to a comfortable, cream finish. Exfoliate your lips, then apply a thin layer for best results.

These colour pair nicely, and wear great on top of an xoBeauty lip liner. It's best to avoid oily foods when wearing these as the oil breaks them down making them wear off faster. BB staff member Gemma rocks the shade "Impavid" and is also wearing Faux Mink Lashes in "Illusion"!

Single Brushes and Brush Sets

xoBeauty makeup brushes are high quality and hand made in Italy. One of our favourites, the Vegan Rose Gold Brush Set, contains twelve professional quality brushes for both the face and eyes. Each brush features a soft white handle and luxurious rose gold ferrule and metallic rose gold writing.

Visit Us

The xoBeauty range is available online and in our physical stores. Come visit us at 210 Broadway Newmarket (in Auckland), or at 148 Willis Street (in Wellington), we'd love to show you our favourite items and let you have a play with the lipstick and highlighter testers :)

Jeffree Star Cosmetics Blood Sugar Palette

Posted on Saturday, 7 April 2018 - By Isabella

Jeffree Star Cosmetics Blood Sugar Palette
UPDATE: The Blood Sugar palette has sold out! We don't know if it will be back however please keep an eye on our website and social media channels for updates.

If you hadn't heard yet, Jeffree Star recently released his 3rd eyeshadow palette called Blood Sugar, which sold out in an incredible 3 minutes on his website! Jeffree is known for his fun and colourful makeup line, which is a best seller here at Beauty Bliss. He released this palette as part of his Love Sick collection alongside some other goodies including the Mini Red & Pink Lipstick Bundle, but we are incredibly excited to get our hands on the Blood Sugar Palette!


photo: @angelamarytanner

Since this new palette will be coming to Beauty Bliss soon, we wanted to share some information about the palette, give you a run-down on the shades, and of course give you some makeup inspo for when you pick this beauty up. This palette, along with all Jeffree's other products, is 100% vegan and 100% cruelty-free.

Let's start with the packaging. Blood Sugar is very different to anything else we've seen on the market so far. Jeffree Star says the inspiration behind this entire palette was from the medical field, doctors, dentistry and sugary sweets (of course!)

This one of a kind packaging consists of a luxurious red faux leather case similar to a medical kit. It opens and closes with a metal clasp and comes with a white sleeve over top. With shade names such as Sugarcane, Candy Floss, Prick, Extraction and Cavity, you can definitely see the inspiration behind the entire palette.


photo: @angelamarytanner Moving on to the shades inside the palette, Jeffree kicked it up a notch with Blood Sugar as it has 18 shades! They range from his incredible Matte formula, some gorgeous Metallics and even 1 pressed glitter/pigment. From a matte white, cool and warm toned browns, pops of pink and red, dark purples and more, this palette has endless possibilities.

The size of these shadows are a little smaller than his previous eyeshadow palettes - Beauty Killer and Androgyny, however you are getting 18 shades instead of his usual 10.

We think this palette is absolutely gorgeous, and we cant wait to get our hands on it soon. If you're interested in being the first to hear when our stock arrives, you can join our waitlist below.

New Goodies From L'Oreal Paris

Posted on Wednesday, 28 February 2018 - By Courtney

New Goodies From L'Oreal Paris

We've recently added a few new L'Oreal Paris products to the website so I thought I'd give you guys a little bit of an overview.

Paradise Range

L'oreal Paris' new Paradise range looks to impress with its stunning rose gold packaging and on trend products. The range even features their first pot based brow pomade!

We decided to just dip our toes into this range and just get the one product, it was so hard to pick just the one but we went with the Paradise Brow Pomade. The ultra-precise slanted brush allows you to easily create the brows of your dreams, especially when used with this highly-pigmented, matte formula that glides on smoothly but is also long wearing and smudge resistant!

We're all about long voluminous lashes here so we're also looking at getting the Paradise Mascara in! The soft wavy bristle brush holds the maximum amount of formula and with 200+ bristles, will catch every lash for a dramatic effect. This volumising and lengthening mascara delivers a full lash fringe that’s feathery soft. No flaking. No smudging. No clumping. What more could we ask for from a mascara? (UPDATE: The Paradise Mascara is now in stock!)


Infallible Range

Behold, the newest additions to L'Oreal Paris' Infallible range! These new goodies definitely help to round out the range by offering a dewy finish foundation and three new target primers.

The Infallible Pro Glow Foundation boasts up to 24 hour wear with a hydrating finish that is never dull and never greasy which is perfect for those of you who have a normal - dry skin type. This lightweight and creamy formula is a medium coverage foundation that instantly hides imperfections for a radiant complexion.

L'Oreal Paris have also introduced three gorgeous primers to the Infallible range. Primers are a must in the process of creating that perfect base and these are three i definitely want in my personal collection!


First up is the Infallible Mattifying Primer, this primer is perfect for those of you who have normal - oily skin. The mattifying priming base will help to reduce shine and prevent oil from separating foundation on the skin.

Redness be gone with the Infallible Anti Redness Primer, this primer is great for those of you that have redness and uneven skin tone that you want to balance out. Balancing pigments even you skin tone while the light green tint helps balance out redness in the skin. This primer also provides the perfect hydrating base for those with dry - normal skin.

Lastly, the Infallible Luminizing Primer, this is the one I'm most excited about! The Lumi Magique Primer has been given a face lift and it now falls under the Infallible range. Thanks to the translucent correcting pigments that help brighten and luminize the skin, this primer i like a real life filter for your skin.


L'Oreal Paris totally nailed these products and I can't wait to see what they come out with next!

Till next time,

Courtney xx

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